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 | | | | Tuesday • May 05, 2009 | READ ALL NEWS AT ADAGE.COM | | Commentary by Al Ries March Madness lasts only three weeks, but Metric Madness goes on all year long. What is Metric Madness? It's the notion you can run anything by the numbers, and it's become the hottest concept in business today. The marketing community eats this stuff up. Nobody generates more data than they do. Hallelujah!  FULL ARTICLE
| | Global News A look at Santo, the hottest agency in Buenos Aires and one of the most quiet, eclectic, relaxed atmospheres one could find in the creative arena these days. FULL ARTICLE | | Watch the Spots On this week's episode of Creativity's Top 5, Ogilvy & Mather, Paris, animates the beauty of words for Scrabble; Apple's latest banner ad lists all the ways PCs are easy to use; ACNE and Swedish Airport Coaches build a bus out of cars to prove a point; Blink director David Wilson spins a visual treat for Moray McLaren; and Anomaly teams with DIY YouTube star Lauren Luke to launch a line of makeup. FULL ARTICLE | | Watch the Top Spot NEW YORK (AdAge.com) -- The American Cancer Society's spot was the commercial most liked by viewers during the last month. See the full Nielsen IAG lists of top-liked and top-recalled spots. FULL ARTICLE | | The Big Tent As Cinco de Mayo festivals get canceled across the U.S. because of swine flu, and anti-Mexican sentiment appears to be raising its ugly head, it seemed appropriate to highlight the potentially important impact that the Battle of Puebla (aka Cinco de Mayo) had on U.S. history. FULL ARTICLE | |
CHICAGO (AdAge.com) -- Independent McKinney is Nationwide Insurance's new creative advertising agency of record, marking the end of the company's 10-year relationship with Interpublic Group of Cos.' TM Advertising. FULL ARTICLE | | Small Agency Diary Most of the wonderful people on the Small Agency Diary are part of shops that are easier to define. But here I sit, the crazy guy from Portland who talks about radio all the time. It occurred to me that it would probably make sense to talk about what, exactly, we do. FULL ARTICLE | | > > Read All News at AdAge.com | | | | | |
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