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 | | IN THIS ISSUE - May 5, 2009 | » Microsoft, Brand Affinity Technologies Partner
» Study: '09 Not a Stellar Year for Mobile Ads
» N.Y. Daily News Launches SmallBiz
» DirecTV, Liberty Entertainment to Merge | | |
| Microsoft, Brand Affinity Technologies Partner
Microsoft has announced a partnership with Brand Affinity Technologies Inc., a company which has amassed the rights to use several thousand celebrity athletes as paid endorsements in a variety of Internet ads. Mediaweek's Mike Shields has more
Study: '09 Not a Stellar Year for Mobile Ads
Magna has downgraded its previous forecast for mobile ad growth in 2009, primarily due to the brutal economy. Mediaweek's Mike Shields has more
N.Y. Daily News Launches SmallBiz
The New York Daily News launched a national social networking site for small business. Editor & Publisher has more
YouTube: Placement Police
In recent months, YouTube has set off some jangled nerves among several of its more popular content producers. Mediaweek's Mike Shields has more Hughes Named EVP at Radar Online
John Hughes has been named executive vp/business development of American Media's Radar Online, the recently-launched reincarnation of the twice-failed magazine. Mediaweek's Mike Shields has more | |  | Don't Miss Mr. TV's Midseason Replacement Webcast, April 28th at 2pm EST
Mediaweek's Mr. TV, Marc Berman, creator/editor of The Programming Insider, will guide you through offerings from the 5 broadcast networks, handicapping which time periods are in need of repair for the 2009-2010 season. During this online-only event sponsored by USA Networks, you will learn if your favorite -- or not so favorite -- shows will be back next season. Stay tuned!
Click here to register now. | | | |  | | Log on today for The Programming Insider Podcast! In addition to writing about TV, Marc Berman, a.k.a. Mr. TV, is now talking about his favorite medium five days a week. Just click on www.marcberman.tv for a verbal fix of everything TV. | | | |  AdweekMedia Upfront 2009 is your one-stop shop for all news and analysis about the 2009 television upfront marketplace, in which some span8 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners.
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