Un blog que trata de explicar y entender la razón detrás de las cosas que vemos.
martes, 5 de mayo de 2009
Lectura recomendada de hoy: Study: ’09 Not a Stellar Year for Mobile Ads
IN THIS ISSUE - May 5, 2009
» Microsoft, Brand Affinity Technologies Partner » Study: '09 Not a Stellar Year for Mobile Ads » N.Y. Daily News Launches SmallBiz » DirecTV, Liberty Entertainment to Merge
Microsoft, Brand Affinity Technologies Partner Microsoft has announced a partnership with Brand Affinity Technologies Inc., a company which has amassed the rights to use several thousand celebrity athletes as paid endorsements in a variety of Internet ads. Mediaweek's Mike Shields has more
YouTube: Placement Police In recent months, YouTube has set off some jangled nerves among several of its more popular content producers. Mediaweek's Mike Shields has more
Hughes Named EVP at Radar Online John Hughes has been named executive vp/business development of American Media's Radar Online, the recently-launched reincarnation of the twice-failed magazine. Mediaweek's Mike Shields has more
Don't Miss Mr. TV's Midseason Replacement Webcast, April 28th at 2pm EST Mediaweek's Mr. TV, Marc Berman, creator/editor of The Programming Insider, will guide you through offerings from the 5 broadcast networks, handicapping which time periods are in need of repair for the 2009-2010 season. During this online-only event sponsored by USA Networks, you will learn if your favorite -- or not so favorite -- shows will be back next season. Stay tuned! Click here to register now.
Log on today for The Programming Insider Podcast! In addition to writing about TV, Marc Berman, a.k.a. Mr. TV, is now talking about his favorite medium five days a week. Just click on www.marcberman.tv for a verbal fix of everything TV.
AdweekMedia Upfront 2009 is your one-stop shop for all news and analysis about the 2009 television upfront marketplace, in which some span8 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners.
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Este blog sólo se propone dar a conocer el trabajo periodístico de Patricio Cavalli.
Es un recuento de las principales publicaciones que hago en los medios en que me toca escribir: Revista Mercado; Mercado online (www.mercado.com.ar); el Buenos Aires Blog de Advertising Age (www.adage.com) y Lipotimia.wordpress.com
Vas a encontrar mucha más información sobre mi trabajo en esos medios (te recomiendo especialmente lipotimia).