At FIPP Gathering, the Publicis Chief and Unilever CMO Urge Industry to 'Shatter Traditional Standpoints'
LONDON (AdAge.com) -- Unilever Chief Marketing Officer Simon Clift and Publicis Groupe CEO Maurice Levy gave a stark warning to an international gathering of magazine publishing executives today, urging the industry to innovate and to be more creative.
VIEWPOINT: Not Paying Bills, Looking to Others to Finance Operations Is Simply Wrong
When Belgian brewer InBev bought venerable beer-maker Anheuser-Busch last fall, we knew things were going to change. Then shortly after the acquisition, Bob Lachky, A-B's legendary chief creative officer, left the company, and we knew things were going to change a lot. What none of us could know, however, was just how far InBev was willing to go to damage the reputation of an iconic corporation.
As the industry continues to plod away from messages, ads and interruptions and move toward ideas, involvement and experiences, Fallon has committed to a modern branding approach called "generosity." The agency believes generous brands help build ideas in the world, that they leave something behind. John King, director of brand innovation for Fallon, explains how.
AAF Reinvents for Digital Age With Twitter Feeds, New Venues, Plans Reality TV Show
BATAVIA, Ohio (AdAge.com) -- At a time when some associations are struggling for relevance, the American Advertising Federation has added new corporate members and is looking to burnish its image with a new reality TV show and a presence on Facebook and Twitter.
You May Regret Turning Your Back on It One of These Days
The saddest thing about B2B -- whether you want to admit it or not -- is that most agency pros still shy away from it in favor of what they see as the more sexy assignments. It's as if we've raised our young in this business to see a paradigm of: Consumer = Sexy; B2B = Boring.
CEO Stresses Cheap Travel and Cardboard-Box Desk Accessories
A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- Hulu hasn't just grown since it launched 13 months ago; it's exploded. According to Nielsen, it streams more online video than any other site except YouTube. Although it is viewed by many as the symbol of a bright future for traditional TV, some wonder about the long-term strength of its business model. That question was put to Hulu CEO Jason Kilar in an onstage interview at the 4A's Leadership Conference.
Este blog sólo se propone dar a conocer el trabajo periodístico de Patricio Cavalli.
Es un recuento de las principales publicaciones que hago en los medios en que me toca escribir: Revista Mercado; Mercado online (www.mercado.com.ar); el Buenos Aires Blog de Advertising Age (www.adage.com) y Lipotimia.wordpress.com
Vas a encontrar mucha más información sobre mi trabajo en esos medios (te recomiendo especialmente lipotimia).