miércoles, 6 de mayo de 2009

Lectura recomendada de Hoy: Why InBev's Payment Terms Are Wrong.

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Wednesday May 06, 2009 | READ ALL NEWS AT ADAGE.COM

Levy, Clift Warn Mag Execs to Innovate Before It's Too Late

At FIPP Gathering, the Publicis Chief and Unilever CMO Urge Industry to 'Shatter Traditional Standpoints'

LONDON (AdAge.com) -- Unilever Chief Marketing Officer Simon Clift and Publicis Groupe CEO Maurice Levy gave a stark warning to an international gathering of magazine publishing executives today, urging the industry to innovate and to be more creative.


How InBev Is Abusing Agencies With Its Payment Terms

VIEWPOINT: Not Paying Bills, Looking to Others to Finance Operations Is Simply Wrong

When Belgian brewer InBev bought venerable beer-maker Anheuser-Busch last fall, we knew things were going to change. Then shortly after the acquisition, Bob Lachky, A-B's legendary chief creative officer, left the company, and we knew things were going to change a lot. What none of us could know, however, was just how far InBev was willing to go to damage the reputation of an iconic corporation.


Building a Generous Brand

Why Brands Should Add Value to Consumers' Lives

As the industry continues to plod away from messages, ads and interruptions and move toward ideas, involvement and experiences, Fallon has committed to a modern branding approach called "generosity." The agency believes generous brands help build ideas in the world, that they leave something behind. John King, director of brand innovation for Fallon, explains how.


Ad Trade Group Wants to Rehab Mad Ave's Image

AAF Reinvents for Digital Age With Twitter Feeds, New Venues, Plans Reality TV Show

BATAVIA, Ohio (AdAge.com) -- At a time when some associations are struggling for relevance, the American Advertising Federation has added new corporate members and is looking to burnish its image with a new reality TV show and a presence on Facebook and Twitter.


Why B2B Advertising Is Like the Awkward Girl in High School

You May Regret Turning Your Back on It One of These Days

The saddest thing about B2B -- whether you want to admit it or not -- is that most agency pros still shy away from it in favor of what they see as the more sexy assignments. It's as if we've raised our young in this business to see a paradigm of: Consumer = Sexy; B2B = Boring.


MediaVest Wins $500 Million Mars-Wrigley Account

Publicis Shop Beats Out Fellow Incumbent Mindshare for Media Business

NEW YORK (AdAge.com) -- Publicis Groupe's MediaVest has won the more than $500 million Mars-Wrigley consolidated media account after a shootout between incumbents.


Hulu's a Big Splash, but Is It a Long-Term Business?

CEO Stresses Cheap Travel and Cardboard-Box Desk Accessories

A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) -- Hulu hasn't just grown since it launched 13 months ago; it's exploded. According to Nielsen, it streams more online video than any other site except YouTube. Although it is viewed by many as the symbol of a bright future for traditional TV, some wonder about the long-term strength of its business model. That question was put to Hulu CEO Jason Kilar in an onstage interview at the 4A's Leadership Conference.


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