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 | | | | Monday • May 04, 2009 | READ ALL NEWS AT ADAGE.COM | |
CHICAGO (AdAge.com) -- Whoever said mass marketing is dead never worked at McDonald's. The master of the McBlitz is about to outdo itself with its long-awaited national campaign for its new coffee line, touted as the biggest launch in its history -- no small feat for a company that regularly drenches consumers in marketing.  FULL ARTICLE
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NEW YORK (AdAge.com) -- Chrysler went bankrupt, but you might not have noticed as the world fixated on swine flu. As news of the outbreak blanketed the globe, it spawned some instant marketing and media phenomena. FULL ARTICLE | |
Ad Age has identified key ways to help marketers grow their brands there -- and learn from the costly marketing mishaps of others -- in "Winning Consumers in China: The Top 10 Things Marketers Need to Know to Succeed in the World's Fastest-Growing Market," a comprehensive white paper being released today. It's available for purchase through AdAge.com. Here are a few of our top tips. FULL ARTICLE | |
DETROIT (AdAge.com) -- As Chrysler and General Motors Corp. fight for their lives, the automakers' three major agency holding companies could be left in the lurch collectively for more than $300 million. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Condé Nast Portfolio proved in the end, as some suspected from the beginning, to be an unfortunately timed overreach for the Condé Nast brand of high-polish, high-cost publishing. FULL ARTICLE | |
Former Arnold creative Lawson Clarke is trying to regain his rightful place in the advertising economy by advertising himself into a new gig. He is doing so via malecopywriter.com. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Online booksellers may have forever altered how we browse for and purchase books, and Amazon's latest Kindle may yet do the same for how we read them. But at least two companies are certain that there's still a place in the digital future for an 83-year-old service: direct-to-consumer book clubs. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Forget using focus groups and demographic data to find out what media your target audience uses. Go with a personality test instead. FULL ARTICLE | | > > Read All News at AdAge.com | | | | | |
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