Recomendado de Lectura: eMarketer Daily - Whose Word-of-Mouth Matters?

June 22, 2009 Whose Word-of-Mouth Matters? Recommendations are a highly effective way to build trust with potential customers—if they come from the right source. Full Article Advertisement Unleash the hidden potential of your existing customer data. Drive revenue, improve customer loyalty and boost cross-selling opportunities by formulating the right strategies--all from your pre-existing customer information. To learn more about optimizing customer analytics, attend our complimentary webinar. Gays and Lesbians Love Social Networks Gays and lesbians are more likely to visit social network sites, use social networking tools and visit blogs than their straight counterparts. Full Article Advertisement Eco-Friendly Sites! 35% of consumers think online shopping is better for the environment than store shopping. See why, purchase the new eMarketer report, Green E-Commerce: Gaining Momentum --> Click here. Recent Articles Father's Day Gift Giving Good to the "Last Click" Facebook Overtakes MySpace ROI Measurement a Must Why E-Mail Subscribers Unsubscribe Time to Write Twitter's Tombstone? Shoppin' Where the Trees Ain't Droppin' See All Recent Articles Green E-Commerce: Gaining Momentum Moms Online: More Influential than Ever Italy and Spain Online: Young, Affluent Users Dominate Germany Online: Europe's Biggest E-Commerce Market Comes of Age France Online: Where Brand Matters Get eMarketer Total Access − includes all reports and data. Learn More. eMARKETER IN THE NEWS 6/19: Reuters - Music sales slide not expected to turn around 6/17: Wall Street Journal - DirecTV Will Offer Targeted Ads in 2011 See All News Coverage eMARKETER SPEAKING AND EXHIBITING Social Communications & Healthcare July 23, 2009 Tobi Elkin, eMarketer writer/editor, will moderate a roundtable. See All Events